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JE SUIS LAWRENCE

STRATÉGISTE E-MARKETING & COMMUNICATION DIGITALE
JE DÉVELOPPE DES STRATÉGIES COMPLÈTES DE E-MARKETING ET COMMUNICATION DIGITALE, EN ADAPTANT LES CONCEPTS OFFLINE EN CONCEPTS ONLINE

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Chaque jour, je consacre mon temps à …

Construire et perpétuer la relation entre la marque et ses clients,
et accroître sa visibilité

Promouvoir la marque et ses produits à travers l’ensemble des canaux digitaux, surveiller
et analyser

Créer, éditer et partager du contenu afin d’accroître la visibilité de la marque et augmenter le taux de conversion

J’ai aussi des clients heureux comme…

Auparavant, j’ai travaillé en tant que…

WEB & E-CONTENT MANAGER
  • Community management on major social media: Twitter, Facebook, Google+, LinkedIn, Youtube
  • Website content and search engine optimization, Adwords and Facebook Ads campaigns
  • Set up and deployment of B-Comm interface for the management of dedicated conferences websites
  • Creation of EASL Medical Opportunity Platform (Intership Exchange Platform)
  • Development of iLiver app for iPhone, iPad and Android

www.easl.eu

E-MARKETING & DIGITAL
COMMUNICATION MANAGER

  • Development of E-Marketing & Communication strategies
  • Creation and management of dedicated X-ray analysis instruments website (hub)
  • Development of lead generation programs, reporting on metrics and campaigns performance (KPI)
  • Production and delivery of print and digital tools, sales material, collaterals
  • Search engine optimization
  • Implementation of new Corporate Identity following Thermo Fisher Scientific merger and deployment of branding and awareness campaigns

www.themofisher.com

COMMUNICATION MANAGER
  • Development and deployment of communication strategy
  • Development and management of website, e-Newsletter campaigns and digital media
  • Copywriting and production of collaterals, product specs and sales material
  • Creation of Corporate Identity and guidelines
  • Prospect database management and follow up on leads
MARKETING COMMUNICATION ASSISTANT
  • Development and deployment of communication strategy
  • Agency pitch and development of website, e-Newsletter campaigns and digital media
  • Copywriting and production of collaterals, product specs and sales material
  • Members’ database management
  • Management of AIHH’s presence at SIHH
ADVERTIZING ASSISTANT
  • Management of national marketing and communication strategy
  • Development and management mailer campaigns
  • Copywriting of collaterals, leaflets and product specs
  • Creation and management of POS material

www.tcs.ch

INFOGRAPHIST & WEBMASTER
  • Production and delivery of all printed material
  • Creation of the website of the agency
MOODBOARD

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© 2017 Lawrence Mouawad