I’M ¬†LAWRENCE

AN E-MARKETING & DIGITAL COMMUNICATION STRATEGIST

DEVELOPING OVERALL E-MARKETING & COMMUNICATION STRATEGIES, INCORPORATING OFFLINE EFFORTS INTO ONLINE

Everyday, I spend my time…

Building relationship to increase brand loyalty and gain e-reputation amongst prospects and customers

Promoting brands and products through online channels, monitor and analyze

Creating, curating and sharing content to increase presence and drive conversion

I also have happy clients like…

In my previous life, I used to work at…

WEB & E-CONTENT MANAGER

  • Community management on major social media: Twitter, Facebook, Google+, LinkedIn, Youtube
  • Website content and search engine optimization, Adwords and Facebook Ads campaigns
  • Set up and deployment of B-Comm interface for the management of dedicated conferences websites
  • Creation of EASL Medical Opportunity Platform (Intership Exchange Platform)
  • Development of iLiver app for iPhone, iPad and Android

www.easl.eu

E-MARKETING & COMMUNICATION MANAGER

  • Development of E-Marketing & Communication strategies
  • Creation and management of dedicated X-ray analysis instruments website (hub)
  • Development of lead generation programs, reporting on metrics and campaigns performance (KPI)
  • Production and delivery of print and digital tools, sales material, collaterals
  • Search engine optimization
  • Implementation of new Corporate Identity following Thermo Fisher Scientific merger and deployment of branding and awareness campaigns

www.themofisher.com

COMMUNICATION MANAGER

  • Development and deployment of communication strategy
  • Development and management of website, e-Newsletter campaigns and digital media
  • Copywriting and production of collaterals, product specs and sales material
  • Creation of Corporate Identity and guidelines
  • Prospect database management and follow up on leads

MARKETING COMMUNICATION ASSISTANT

  • Development and deployment of communication strategy
  • Agency pitch and development of website, e-Newsletter campaigns and digital media
  • Copywriting and production of collaterals, product specs and sales material
  • Members’ database management
  • Management of AIHH’s presence at SIHH

ADVERTIZING ASSISTANT

  • Management of national marketing and communication strategy
  • Development and management mailer campaigns
  • Copywriting of collaterals, leaflets and product specs
  • Creation and management of POS material

www.tcs.ch

INFOGRAPHIST & WEBMASTER

  • Production and delivery of all printed material
  • Creation of the website of the agency

 

MOODBOARD

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© 2016 Lawrence Mouawad