Lawrence Mouawad

E-Marketing & Communication Strategist

Development of overall e-Marketing & Communication strategies, incorporating offline efforts into online.
I’m a e-Marketing & Communication strategist driven to succeed and focused on measurably results. I constantly strive for perfection while executing lead generation and customer-focused campaigns, supporting team members and partners. I have 15 years of expertize in the development and the management of e-Marketing & Communication strategies encompassing all types of tools and media reaching appropriate audiences and convey proper strategic messaging. From the development of new product introduction initiatives to the creation of customer relationship building activities, I have experience in all facets of e-Marketing & Communication development, planning and execution.


Build relationship, increase loyalty and gain e-reputation amongst prospects and customers

Digital Marketing

Promote brands and products through online channels and analyze in real time

Social Media

Create, curate and share content to increase presence and drive conversions


Latest Mandates


Previous positions


  • Community management on major social media: Twitter, Facebook, Google+, Youtube
  • Website content and search engine optimization, Adwords and Facebook Ads campaigns
  • Set up and deployment of B-Comm interface for the management of dedicated conferences websites
  • Creation of EASL Medical Opportunity Platform (Intership Exchange Platform)
  • Development of iLiver app for iPhone, iPad and Android


  • Development of E-Marketing & Communication strategies
  • Creation and management of dedicated X-ray analysis instruments website (hub)
  • Development of lead generation programs, reporting on metrics and campaigns performance (KPI)
  • Production and delivery of print and digital tools, sales material, collaterals
  • Search engine optimization
  • Implementation of new Corporate Identity following Thermo Fisher Scientific merger and deployment of branding and awareness campaigns


  • Development and deployment of communication strategy
  • Development and management of website, e-Newsletter campaigns and digital media
  • Copywriting and production of collaterals, product specs and sales material
  • Creation of Corporate Identity and guidelines
  • Prospect database management and follow up on leads

  • Development and deployment of communication strategy
  • Agency pitch and development of website, e-Newsletter campaigns and digital media
  • Copywriting and production of collaterals, product specs and sales material
  • Members’ database management
  • Management of AIHH’s presence at SIHH

  • Management of national marketing and communication strategy
  • Development and management mailer campaigns
  • Copywriting of collaterals, leaflets and product specs
  • Creation and management of POS material


  • Production and delivery of all kind of printed material
  • Creation of the website of the agency


Contact me

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© 2016 – Lawrence Mouawad