FR I ENG
in_300px    tw_300px    skype_300px
FR I ENG
in_300px    tw_300px    skype_300px

I’M  LAWRENCE

AN E-MARKETING & DIGITAL COMMUNICATION STRATEGIST

DEVELOPING OVERALL E-MARKETING & COMMUNICATION STRATEGIES, INCORPORATING OFFLINE EFFORTS INTO ONLINE

in_300px         tw_300px        
Everyday, I spend my time…
Building relationship to increase brand loyalty and gain e-reputation amongst prospects and customers
Promoting brands and products through online channels, monitor and analyze
Creating, curating and sharing content to increase presence and drive conversion
I also have happy clients like…
Découvrir la Vénétie
Floral Decoration for Events and Weddings
Awareness Week on Alcool Related Harm
CLL Patient Advocates
Ecocook
Ferrero-Avocat
Valdig
Château de Penthes
wisscom
Coiffure Styl’en tête
EPFL - Science et Génie des Matériaux
European Liver Patients Association

Today…

In addition to my freelance work, I am a substitute trainer at Espace Entreprise, a training site dedicated to the teaching of business skills, where apprentice students from Geneva’s business schools complete internships in conditions similar to those of a company.

Subjects taught at Espace Entreprise include:

  • e-Marketing & Digital Communication
  • Corporate Communication – Branding & Institutional Identity
  • Website – Creation & Maintenance
  • Social networks
  • Market Research
  • Event organization

www.espace-entreprise.ch

Previously, I used to work at…
WEB & E-CONTENT MANAGER
  • Community management on major social media: Twitter, Facebook, Google+, LinkedIn, Youtube
  • Website content and search engine optimization, Adwords and Facebook Ads campaigns
  • Set up and deployment of B-Comm interface for the management of dedicated conferences websites
  • Creation of EASL Medical Opportunity Platform (Intership Exchange Platform)
  • Development of iLiver app for iPhone, iPad and Android

www.easl.eu

E-MARKETING & DIGITAL
COMMUNICATION MANAGER
  • Development of E-Marketing & Communication strategies
  • Creation and management of dedicated X-ray analysis instruments website (hub)
  • Development of lead generation programs, reporting on metrics and campaigns performance (KPI)
  • Production and delivery of print and digital tools, sales material, collaterals
  • Search engine optimization
  • Implementation of new Corporate Identity following Thermo Fisher Scientific merger and deployment of branding and awareness campaigns

www.themofisher.com

COMMUNICATION MANAGER
  • Development and deployment of communication strategy
  • Development and management of website, e-Newsletter campaigns and digital media
  • Copywriting and production of collaterals, product specs and sales material
  • Creation of Corporate Identity and guidelines
  • Prospect database management and follow up on leads
MARKETING COMMUNICATION ASSISTANT
  • Development and deployment of communication strategy
  • Agency pitch and development of website, e-Newsletter campaigns and digital media
  • Copywriting and production of collaterals, product specs and sales material
  • Members’ database management
  • Management of AIHH’s presence at SIHH
ADVERTIZING ASSISTANT
  • Management of national marketing and communication strategy
  • Development and management mailer campaigns
  • Copywriting of collaterals, leaflets and product specs
  • Creation and management of POS material

www.tcs.ch

INFOGRAPHIST & WEBMASTER
  • Production and delivery of all printed material
  • Creation of the website of the agency
MOODBOARD
Let’s keep in touch…

© 2023 Lawrence Mouawad